LO3

I am going to be filming a 30 second long film for the Somerset business DNA Worldwide which has been nominated for the Technology and Innovation award. DNA Worldwide is one of the worlds most accurate DNA testing facilities located in Froome. The business was founded over 10 years ago and has several different uses for their work such as paternity testing, immigration testing and drug and alcohol testing for families who are curious or serious court cases.

Generation of Appropriate Ideas

As the business DNA Worldwide have been nominated for the Technology and Innovation award that is what I will be focusing on. They have also won an award for the Mendip Business of the year in 2016 so it would be good to mention that as it shows they are experienced with their work and are still improving.

They also have several reasons on their website explaining why you should use their services which include No hidden fees, Experienced staff and that they retest for other labs. Therefore I will ask them to explain why their business is better than other similar companies.

In a video on their website they mention how important their work is and how it can change peoples life which is an important aspect to to talk to them about as it proves how much their work is needed

Pre-Production

I will need to plan everything carefully as I wont have a lot of time at the location. This is because the business will be busy with their everyday work and will likely be making time for me in their schedule. Therefore I will research the company and look at pervious videos to get a clear idea of what to expect.

After researching this company I have made this storyboard which I will use as a guide when filming, depending on what else they might have to show me and whether I can get access to all the labs. I should be able to film everything I need as previous films contain all of these areas. I will also end the 30 second film with a clip of their logo.Screen Shot 2017-09-26 at 15.42.56.png

I have also wrote a list of questions to ask them for the interview that should help them to explain everything they need to.

Questions to ask

  • What is the purpose of DNA Worldwide?
  • How is DNA Worldwide different to other similar businesses? What makes your company better?
  • How do you make sure your results are as accurate as possible? What technology and equipment do you have that other facilities don’t?
  • Why is the work that you do important?
  • Have you won any awards previously and what were they for?
  • What are your plans for the future?
  • Why should you win the Somerset Business award for technology and innovation?

Production Plan

Pre-Production

The pre-production should involve a detailed plan of the shoot which will include a storyboard, Script (in this case a list of questions for the interview), Reece and a relevant risk assessment. The deadline for the films to be completed by is the 13th of October so therefore all the pre-production should be finished by the 29th of September. It should only take a few hours to complete the pre production.

Production

The production will involve travelling to the location and shooting the short film. Everything will be planned by then so we should only need a couple hours to capture everything we need to for example the interview and B-roll footage. This should be completed by the 10th October at the latest, depending on business hours and when the company is able to make time for us. I will also review the footage on the same day, this will allow time to reshoot should their be any problems with what we have captured.

After getting in contact with the Business I have organised a shoot for Tuesday 3rd October at 1pm. We should only need to be be there for 2 hours.

Post-Production

This will involve editing the clips, sound and interview together into a 30 second long film. The videos must be finished by the 13th of October so we will have until then to complete them. We will also have to put the videos into a final master edit which will be shown during the awards night. This process could take a few hours to get the first edit and possible another couple hours to re edit.

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LO2

I have been briefed by the Somerset Chamber of Commerce to produce a series of 30-second-long promotional films for the Somerset Business Awards.

Aims and Objectives

I am going to be filming businesses for the Somerset Business Awards which could involve any type of product or message. The film will be 30 seconds long so I will only include specific and important information. I will also make the product or message look as good and as important as possible by showing everything the business offers in a positive light. I will focus on all the good things the company has achieved, including previous awards for Somerset Businesses. This will show the target audience that the business is one of the best and the consumer should buy the product/listen to the campaigns message.

Target Audience

The target audience could be almost anyone as I don’t know which business I am filming yet. However I will try and make it appeal to as many people as possible by creating different forms of advertisement e.g. posters, videos. I will also make it clear what the business does so that anyone who is interested in it knows exactly what to expect. The videos will also be shown on the awards night to people from other businesses so I will make the video as professional as possible as it could be shown to potential clients.

Campaign Message

The campaign message could be a number of things, for example to buy a product, listen to our message or use our services. For either one of these I will make it clear and show how good the product/message/service is by having the business talk about their achievements and positive feedback they have had.

Campaign Schedule

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Legal and Ethical Issues

To insure my advertisement campaign is not taken down I will make sure it does not promote or show an illegal activities as this could put people off the campaign.

I will also try to make my campaign as ethical as possible so no one is upset by it and it will reach a wider target audience. To do this I will make the video professional and only show the positive sides of the business and how they have a positive impact on their clients.

LO1

I have chosen to evaluate the advertising campaign Dumb Ways to Die by Metro.

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Aims and Objectives

The aim of this campaign is to warn people about the dangers of trains and to advise people to be more aware of their surroundings when they are near train tracks. They have made several posters similar to the one above as there have been several train related deaths which could have been avoided if people were more careful on station platforms.

Target Audience

This campaign is aimed at anyone who uses trains by means of travel or is thinking about travelling somewhere by train. It could also be aimed at anyone who is on the platform, for example someone waiting for someone to arrive. It is unlikely this advert is aimed at very young children as it might scare them from ever boarding a train, which is not the message. However it would be aimed at parents to make sure they keep an eye on their children whilst on a train platform and warn them to keep a safe distance from the tracks. It could also be aimed at older children as the campaign uses colourful cartoon characters that would attract their attention and uses rhyme and song which would help them remember the message.

Representation

The campaign is represented by colourful cartoon characters that endure all the dumbest ways to die. They are a great way to grab peoples attention as they are brightly coloured and fun to watch. All the characters have their own unique deaths to tell and an unusual name to identify them, which include Numpty, Dimwit, and Bonehead.

Campaign Message

The message of this campaign is to be aware and careful whilst near train tracks/on a train station platform.

Audio Visual

They have also have a video advert which features some of the characters from the posters. The video also includes a catchy song which talks about the dumbest ways to die which includes getting your toast out with a fork, taking your helmet off in outer space and inviting a psycho killer inside. All these are ridiculous things that no one would be stupid enough to do. The video then ends with train related deaths which shows they are just as ridiculous as the rest of the ways to die mentioned in the song which should make people realise trains can be dangerous but to avoid getting hurt all you need to do is use some common sense and be careful. The song is also catchy and uses humour to keep people watching it so they can understand the message at the end.

Legal and Ethical Issues

Legally there is nothing wrong with this advert as it does not promote anything illegal. However, ethically some people could be offended if someone they knew has died in a train related accident as the song and animation is made to be funny, but hopefully they would realise this is just to get peoples attention and the real message is to try and prevent train deaths.  There are also a lot of ways to die described and shown in the video but they have used unrealistic cartoon characters who dance and sing, rather then showing realistic looking animation or real people to demonstrate it. This is so it is suitable to watch and more light hearted.

Regulatory Bodies

After researching some reviews about the campaign, I found several complaints about the app and how it might affect young children. “Don’t like the blood for young children” and “Inappropriate talking about death and putting ideas into kids heads” were just a couple of the complaints.

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Method

Getting people to watch or read something about a serious issue can be difficult as no one wants to think about it. So to get people to read their poster and watch the video they have made it humorous by including stupid ways to die and a catchy song in the video. This means people are more likely to read/watch the advert as they find it entertaining  and don’t feel too upset afterwards. But hopefully even though it doesn’t upset them they still understand the message and make sure they are more aware around trains and perhaps warn others too. Another way to get people to pay attention to the campaign is by using the shock factor as they joke about stupid ways to die while trying to prevent it. This could either make people laugh because they enjoy that type of humour or make people upset if they don’t like to joke about serious topics. Either way this technique would get people thinking and talking about the campaign.

They also used many different types of advertising to reach a wider audience and get their message to as many people as possible, for example posters. The posters were put up on train station platforms which could attract people to read them as they might be bored waiting for their train, and it will be relevant to them as they are about to board a train themselves. All the posters are brightly coloured and use cartoon characters to attract attention, perhaps to younger people. It might also be aimed at people who aren’t very bright as there are few words on the posters and the sentences rhyme, so it is easy to understand.

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There was also a video uploaded to youtube which got 2.5 million views within 48 hours, and as of August 2017 the video has received over 150 million views. The video features a group of cartoon characters which sing and dance about the stupidest ways to die. This could be aimed at younger people again as it is entertaining and on the internet, and lots of teenagers use the internet, watch youtube and talk about things that have become popular through the internet.

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The song from the video was also released on iTunes and appeared 9th in the Belgium Ultratip charts, 94th in the Netherlands single top 100 and 38th in the UK Indie charts. This would most likely be aimed at a younger audience as they tend to listen to music in the charts that is considered popular.

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Another aspect of the campaign involved releasing a game which you can download as an app on any iOS or Android device. The game uses the characters from the campaign and the user has to help them avoid getting killed, for example tying balloons to a characters hand so they don’t run on the train tracks to chase after them. The game plays an instrumental version of the song on YouTube and can be entertaining to play. This could target both adults and teenagers as the majority of this age range would have a mobile phone that you could download the app on.

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It was also put in newspapers and talked about on the radio, this could be targeted at an older generation as they are more likely to read the newspaper or listen to the radio than download an app or look on YouTube.

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All these different adverts work together to attract a wider target audience for their campaign, for example it targets children through its use of colour, cartoon characters and rhyme. It attracts teenagers as it has become very popular and now has it’s own app and is available on iTunes.

References

 

https://www.amazon.com/Metro-Trains-Melbourne-Pty-Ltd/product-reviews/B00F7YHDWC/ref=cm_cr_arp_d_viewopt_sr?filterByStar=one_star&pageNumber=1

https://en.wikipedia.org/wiki/Dumb_Ways_to_Die

 

 

 

Analysing an Advert

I have chosen to look at an advert for Haribo Starmix.

Purpose and Form

The purpose of this advert is to get people to buy Haribo Starmix.

Content and Meaning

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In this close up we see a bag of Harbios being shared. This starts the advert off so you know what the people are talking about.

 

 

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In the advert we see a group of adults sharing a bag of haribos but talking about them as children. To do this the company recorded children talking about haribos and then had adults acting it out. This gives the advert a comedic element which makes the advert funny.

 

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In this close up we see one of the sweets in the starmix which shows the audience what they look like.

 

 

 

Genre

The genre of this advert is comedy.

Intended Audience

This advert could be aimed at children as the adults are behaving and talking like children so they would be familiar with the content, also the sweets are aimed at children as their age range usually like sweets. However it could also be aimed at adults as they would better understand the comedy in it. Perhaps it is aimed at parents to buy the sweets for their children.

Analysing a Film Trailer

I have chosen to analyse the film trailer for the film In Bruges.

Purpose and Form

The purpose of this film trailer is to get people to watch and purchase the film.

Content and Meaning

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In this close up shot we see a priest but most of his face is covered and the background is very dark. The colour black suggests death, perhaps the priest is about to die. The fact that we can’t see his face could also suggest the film is quite dark and mysterious.

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This establishing shot gives an indication to where the film is set. Even though there are some colours in this shot they are quite dull, again this suggests that the film is dark.

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In this next shot we can see a man breaking a phone by hitting it against his desk. This could suggest the film is violent. There is also nice looking furniture and the man is dressed nicely which implies he is wealthy and perhaps in charge of the other characters.

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In this close up shot we a man hiding behind a wall with a gun which implies he is going to kill someone and that the film is violent. He is also dressed smartly which suggests it is his job to kill people.

 

 

Genre

The genre of this film is comedy, crime and drama.

Intended Audience

This film is aimed at adults as there is a lot of swearing in it and references to sex along with lots of violence so it would not be suitable for children. It could also be aimed at people who like violent, dramatic and comedic films. It might be aimed at older Harry Potter fans as a few of the actors from harry potter are the main characters in this film.

Analysing music videos

Mr. Brightside – The Killers

Form and Purpose

The purpose of this music video is promote the band which will not only help them become more recognisable but also sell copies of their CD and song, get more people interested and familiar with their music and entertain their fans.

Content and Meaning

The song Mr. Brightside was written by the lead singer of The Killers, Brandon Flowers. Brandon Flowers wrote this song shortly after he caught his girlfriend cheating on him in a pub and the music video portrays this. The first shot we see is an establishing shot of the band.

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In this shot there is a lot of red and gold which suggests it’s quite an expensive and posh place. However the red its quite bright and the gold is very shiny suggesting it might be cheap but is set up to make the place look nicer. This could also suggest that he is saying that the idea of love is amazing but really it’s a lie and only looks good from a distance. The colour red also suggests love and passion, for example the love Brandon Flowers feels for his ex-girlfriend. However the colour red is also associated with anger and violence, perhaps how he felt after finding his girlfriend with someone else.

Screen Shot 2017-03-16 at 14.17.09.pngThis next shot, which is a close up, shows the girl who represents Brandon Flowers ex-girlfriend. In this screenshot we can she she is wearing light colours and has white hair suggesting she is innocent and pure. But she is also wearing make up so her lips are pink and cheeks are rosy suggesting that she is trying to impress someone and  maybe isn’t as innocent as she seems. She is also leaning against her hand and looks bored, further suggesting that she is tired of her relationship and looking for someone else.

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In this shot we see a close up of the man who represents the person Brandon Flowers found his girlfriend with. The man is hidden behind a red curtain suggesting he is hiding something. The connotations of red include passion and love, which suggests he is hiding who he loves, in this instance an affair. He is also spying on the couple suggesting he is jealous of their relationship.

Screen Shot 2017-03-28 at 11.42.31.png In this mid two shot we see the girl sat on the mans lap implying that she has moved on. However she is still looking at Brandon Flowers suggesting she is still with him and unsure how she feels towards both men. The other man however is only looking at her suggesting he is happy now as he has what he wants. There is also less red in this shot suggesting the girl isn’t really in love with the man she is with their relationship is based more on lust and jealously than actual love. One of the connotations of turquoise is refreshing, suggesting that this new relationship is different and things have changed but she is still unsure.

Screen Shot 2017-03-28 at 12.09.15.png In this shot we see him push her off his lap implying he is fed up with her as she isn’t really in love with him.

Genre

The genre of the song Mr. Brightside is rock.

Intended Audience

The music video is aimed at fans of The Killers as the music video follows the style of the music as it is alternative. It could also be aimed at new fans as there are lots of shots of the band and the lead singer.

 Emperor’s New Clothes – Panic! At The Disco

Form and Purpose

The purpose of this music video is promote the band which will not only help them become more recognisable but also sell copies of their CD and song, get more people interested and familiar with their music and entertain their fans.

Content and Meaning

This song is a follow on from This is Gospel and about Brendon Urie falling into hell. The song is also based on the Hans Christian Andersen story, The Emperor’s new clothes. In terms of how this relates to Brendon this song is written about the struggle he went through when his band members left as he talks about a new era when he says “Welcome to the end of era’s”  and he is accepting this and moving on, unlike the emperor in the story.
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In this birds eye shot we see a clip from This is Gospel which shows that Emperors New Clothes happens afterwards and to remind the viewers of the work that Panic! At the disco have previously done. There is a lot of blue and white in this shot making it look very clinical and hospital like. The background is black suggesting that this is the only place Brendon is safe. Screen Shot 2017-05-02 at 09.58.00.png

In this mid shot we see Brendon has left the operating table and is running towards the light. The light is bright and white suggesting that it leads to somewhere good, perhaps heaven. He is also very dark as the light is behind him suggesting that he is a bad person and might not be going to a good place.

Screen Shot 2017-05-04 at 13.05.52.png In this mid shot we see Brendon now falling through darkness. Connotations of the colour black include death, evil and mystery. This suggests he might be falling into hell, perhaps he has just died. He is also wearing a suit which again suggest he might be dead as people wear suits at funerals. We can also see he facial expression which shows us he is scared.

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In this moving shot we see skeletons and gravestones and the camera pauses on a skull. This again suggest he might be dead as he is in a graveyard, perhaps one of the skeleton belongs to him. It is also quite an eerie looking set with lots of dark colours suggesting he is in an evil place, possible hell.

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In this mid-close up we can see Brendon lying on the ground further  confirming that he is dead. He shirt is also covered in dirt suggesting he is in his grave and has been buried.

 

 

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In this mid shot we see a close up of Brendon’s hand as he begins to transform.

 

Genre

The genre of this song is alternative/indie

Intended Audience

This song is aimed at fans of the song This is Gospel by Panic! At the Disco as this music video follows on from that one. It could also be aimed at fans of alternative music.

Heathens – Twenty One Pilots

Form and Purpose

The purpose of this music video is promote the band which will not only help them become more recognisable but also sell copies of their CD and song, get more people interested and familiar with their music and entertain their fans. It is also to promote the film Suicide Squad  as the music video features clips from the film and the song was written for the film.

Content and Meaning

The song was not only written in a physical sense that in the film Suicide Squad the characters are locked away because of how dangerous they are, but also in a metaphorical sense that some people may seem harmful but their minds can be dangerous and that new fans of the band Twenty One Pilots should be weary of that.

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One of the first shots we see is one taken directly from the film Suicide Squad. In the shot we see a high wall with barbed wire on top and a picture of a skeleton behind bars on it. This suggests the characters are at a prison and very dangerous, the skeleton also suggests that these people are not getting out and will die there, either from age or a death penalty. The wall is black and grey which again suggests they might die and gives it a dark feel.

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When the song starts we see Tyler Joseph, the singer, walking around a corner with two guards behind him. He is also wearing an orange jumpsuit which suggests he has done something wrong and is in prison. Some of his face is also covered by shadow which implies he is guilty.

Genre

The genre of Heathens is Rap Rock, Alternate/Indie.

Intended Audience

This music video could be aimed at fans of the film Suicide Squad as it features scenes from that film. It could also be aimed at fans of the band Twenty One Pilots and of alternative music.

 

 

Production Roles (P3)

A) Written Communication

As a director it is important to have good written communication as they would oversee the script. I have written several scripts for projects I have worked on which will prepare me for this job. These include a script for a short film Platform 1 and a TV show Hallow Road which was adapted from a similar episode of Inside No.9. I have also written a script for another short film The Birthday Party. I have taken a creative writing AS level which has also helped me improve my writing.

Strengths – I have had lots of practice at writing scripts and are comfortable with the format and standard they should be.

Weakness’s – A lot of my scripts have been very similar to my own and others work. This could potentially be a problem as people may get bored of seeing the same sort of thing.

B) Verbal Communications

As a director is very important to be able to verbally communicate with potentially large groups of people to inspire and motivate them to do their job. I have good verbal communication skills as I am taking a drama A level which involves working with a group of people and getting across your ideas. It also involves being able to perform in front of large groups of people and speaking loud and clearly to convey your character. This experience would be useful for a director as it is important for directors to feel comfortable talking in front of people and getting across your ideas. I have also given a pitch for a TV show in which I had to speak clearly and confidently about my ideas. I have also filmed a wedding in which I had to talk to the Bride and Groom about what they wanted filming whilst being professional.

Strengths –  I have had a lot of experience with talking to people so I am usually comfortable doing this and can be professional.

Weakness’s – Sometimes I can get nervous talking in front of people.

C) Practical Production

A directors job is to make sure the overall project is worthwhile which can involve making tough decisions under pressure so it’s good to have experience with the practical production. I have had lots of experience making different types of films. For example I have directed several short films, a music video and a TV Show. During all of these productions I have had to cope with lots of pressure and make lots of difficult decisions which is experience all directors need. I have also had to work with other people on some of these projects so I’ve had to learn to work with other people as well.

Strengths – I have completed all film projects I have started to a good standard and I’m constantly learning new things.

Weakness’s – I haven’t been creating media products for very long and still have a lot to learn.

D) Creativity

Directors need to be creative in order to capture their ideas and have people enjoy watching their work. I have studied creative subjects, including Drama, Creative writing and Media Production. In all these subjects I have had to come up with plots for stories and expand on them until I have a strong idea. I have also designed a website which involved thinking about the appearance and making it stand out as much as possible.

Strengths – I consider myself a creative person and always pay close attention to detail.

Weakness’s – Sometimes my ideas can be very extravagant which can make things hard to get done in a set amount of time.