I am going to be filming a 30 second long film for the Somerset business DNA Worldwide which has been nominated for the Technology and Innovation award. DNA Worldwide is one of the worlds most accurate DNA testing facilities located in Froome. The business was founded over 10 years ago and has several different uses for their work such as paternity testing, immigration testing and drug and alcohol testing for families who are curious or serious court cases.
Generation of Appropriate Ideas
As the business DNA Worldwide have been nominated for the Technology and Innovation award that is what I will be focusing on. They have also won an award for the Mendip Business of the year in 2016 so it would be good to mention that as it shows they are experienced with their work and are still improving.
They also have several reasons on their website explaining why you should use their services which include No hidden fees, Experienced staff and that they retest for other labs. Therefore I will ask them to explain why their business is better than other similar companies.
In a video on their website they mention how important their work is and how it can change peoples life which is an important aspect to to talk to them about as it proves how much their work is needed
I will need to plan everything carefully as I wont have a lot of time at the location. This is because the business will be busy with their everyday work and will likely be making time for me in their schedule. Therefore I will research the company and look at pervious videos to get a clear idea of what to expect.
After researching this company I have made this storyboard which I will use as a guide when filming, depending on what else they might have to show me and whether I can get access to all the labs. I should be able to film everything I need as previous films contain all of these areas. I will also end the 30 second film with a clip of their logo.
I have also wrote a list of questions to ask them for the interview that should help them to explain everything they need to.
Questions to ask
- What is the purpose of DNA Worldwide?
- How is DNA Worldwide different to other similar businesses? What makes your company better?
- How do you make sure your results are as accurate as possible? What technology and equipment do you have that other facilities don’t?
- Why is the work that you do important?
- Have you won any awards previously and what were they for?
- What are your plans for the future?
- Why should you win the Somerset Business award for technology and innovation?
The pre-production should involve a detailed plan of the shoot which will include a storyboard, Script (in this case a list of questions for the interview), Reece and a relevant risk assessment. The deadline for the films to be completed by is the 13th of October so therefore all the pre-production should be finished by the 29th of September.
The production will involve travelling to the location and shooting the short film. Everything will be planned by then so we should only need a couple hours to capture everything we need to for example the interview and B-roll footage. This should be completed by the 10th October at the latest, depending on business hours and when the company is able to make time for us. I will also review the footage on the same day, this will allow time to reshoot should their be any problems with what we have captured.
After getting in contact with the Business I have organised a shoot for Tuesday 3rd October at 1pm.
This will involve editing the clips, sound and interview together into a 30 second long film. The videos must be finished by the 13th of October so we will have until then to complete them. We we also have to put the videos into a final master edit which will be shown during the awards night.